Joyce Li

chiayi, the brand name, takes after the designer's mandarin name. The way it is pronounced sounds similar to "plus one" in mandarin. The significance not only holds dear to the designer's upbringing, and it is a vision- a vision to collaborate with her customers. We determine to design intimate and interactive clothing adaptable to our women's journey. chiayi signifies the variations and possibilities of each of her designs: every piece can have two or more ways of being worn. We take pride in creating playful and secretive features that are so personal, only the wearer takes notice. We initiate a collaboration between our customers and us through the designs with which they interact. The plus one implies the inclusion of our customers, as you complete chiayi.