ILLEGAL SWIMWEAR
[USA]
Illegal Swimwear is a United States based brand dedicated to encouraging Body positivity in women of all colors, shapes and sizes. The idea of Illegal swimwear was created by Janelle Harmon in 2017. Janelle is a native of Philadelphia, Pa. who travels a lot for work and leisure. Swimwear is a stable item in my suitcase for all travel. I was constantly asked about the swimwear I would wear on various vacations and when giving out the information for the sites I procured my swimsuit collection, I noticed to get the style swimsuit I desired there was no one stop shop. When I would give out recommendations, many of my friends who wore sizes beyond Large were often in a space where cute trendy swimsuits were not available. The majority of suits available were designed with a more conservative consumer base in mind. I became inspired to create a brand of swimwear that was risky and trendy but all inclusive with options for women up to a 5x in size.
Illegal Swimwear is a brand whose intention is to bring confidence and sexiness to the pool or beach. Women do not have to be subjected to modesty if their character screams risk taker. At the time I was not able to put Illegal swimwear into action so it was simply a folder of ideas and resources. In the beginning of 2020, Covid-19 hit my industry hard and I found myself not working and eventually furloughed. During my time off I decided now more than ever is the time to pour into my dream of creating a swimwear brand. The concept of the brand I was creating was there but it needed a name. The name Illegal swimwear came from the inspiration of my belated Aunt Berneice. Aunt Neicy as she was affectionately called, encouraged being different, expressing yourself and not submitting to what was defined as standard. Her inspiration is what led me to Illegal Swimwear. The name alone will peak your interest. The seductive styles will draw you in and the confidence you feel when wearing your suit is what keeps you here. At Illegal swimwear, our motto is Defy everything Appropriate, Be courageous, Be sexy, Be Illegal.