I Do Jisu

A fashion & lifestyle brand based in New York.

I DO JISU takes inspiration from humanity and the many points of view that come from it. Rather than fantasizing the world, we provide the viewfinder to see beauty in reality and rewriting fairytales with our own humorous twist. 

Our target audience is the modern person who wishes to express a sensual, sexy and confident persona. We seek to make clothing with unconventional and innovative recycled materials that are usually found in everyday life.